British Airways PLC British Airways Essay -- Business Management Studi

British Airways PLC British AirwaysBritish Airways PLC is the largest world-wide airline in theworld. It is based at Heathrow airport in London, the busiestinternational airport in the world, and has a global flight net-workthrough much(prenominal) partners as USAir in the United States, Qantas inAustralia, and TAT European airlines in France. Via its averoperational and those of its alliance partners, British Airways serves95 million passengers a year, using 441 airports in 86 countries andmore than 1,000 planes. The principal activities of British Airways isthe operation of international and internal scheduled and charter airservices for the carriage of passengers, freight and mail and theprovision of ancillary services. The term British Airways was formedby the merger of it dickens predecessors namely-------(1) (BOAC)-----British Overseas Airways Corporation(2) (BEA)-----British European AirwaysThese two operated as separate airlines previously, the sensitive tattleBritish A irways commended in April 1974.The structure of BA consists of the many divisions under which BritishAirways operate. Its structure continues to under CO necessarychanges, which BA regards as the way forward. Some of its structuralchanges go on to include operating in partnership with Subsidiaries,Franchisees, and Allied Airlines. These several components cometogether with British Airways to provide a more effective and smo separateworking of passenger services. Among these operating divisions, BA ashes the major shareholder. However, in cases where BA has aminority share holding, these aircraft operate under the colours oftheir parent airline. This sharing agreement though successful, could roughtimes run it difficult to recognise, who the true operator of aparticular aircraft is. BA airways are a vast organisation, running fleets of aircrafts toVarying destinations. This calls for great formalisation of procedureand CO-operation with subsidiaries, partners, and other bodies whic hform its structure. This section British Airways structure has to dowith leadership of this enormous concern. There are three Directorsseven executive directors there is the leadership police squad which has todo with British Airways, marketing flight operations investmentsand passenger safety, and interest. The leadership team are alsoresponsibl... ...es and which are now having a significant impaction on the airline and its fleet plants. These plans and strategiesare also being shaped by the removal of barriers to world trade thoughderegulation, and increasing access to new markets. These factors havebrought about the strategies which are now shaping British Airways forthe rears ahead. Firstly, a major cost saving Business EfficiencyProgramme has been underway for some time, which has enabled theairline to remain to profitable by delivering savings that aretargeted to reach 1bn per year by 2001. Secondly, productimprovements have included the World Traveller re-launch in 1998fo llowed by a Club World upgrade including fully flat beds, andimprovements to first class and Concorde, plus an on-going drive toimprove the basic service standards which passengers expect, such asgood punctuality and baggage delivery performance. The airline is alsoconcentrating on attracting more high-yielding premium-fare passengersand operating the routes which maximise profitability. Othersignificant strategies include a major revision of the airlines fleetplans and further development of its partnerships and alliances.